This is us

A Company Was Born - Our History

The passion for animals began with the love for a Boxer. For Reinhard and Marlies Schulze, this was the cornerstone of their Boxer breeding and the beginning of a successful story. They would never have dreamed that a sailing trip would be the decisive impulse.

1970
Start of the boxer breeding
1980
Early 1980s

During a sailing trip, where one of their Boxers was always with them, food became scarce on board. In the not-so-easy search for a suitable replacement that met the requirements, the idea was born to start their own high-quality and healthy food line.

1984
Beginnings at the kitchen table

From the beginnings at the kitchen table, with the test eaters underneath, with their own garage as a warehouse and the family car as a delivery vehicle, the company "Schulze Heimtierbedarf" developed with much love.

1994
The Ltd. was founded

In this year, the sole proprietorship became a limited company, which is still family-run - now in the second generation.

2005
Dirk Schulze joins business

Dirk Schulze grew up with boxers and the development of the company. In 2005, he joined the business as his successor. And the third generation is already involved in one project or another.

2018
Wir keep growing

Today, Schulze Heimtierbedarf GmbH is an internationally active company with its own fleet of vehicles. The locations of the business partners and also the origins of the customers span the whole of Europe, the Asian region, the USA and Russia. Due to the rapid growth, 48 jobs have been created in the meantime. With every day and every new idea, the company continues to grow. The company's own product lines are known and sought after on the market under the umbrella brand "Porta21". The portfolio, which includes food for dogs and cats as well as toys, accessories and training tools, is constantly expanding.

2022
B2B Onlineshop

By the end of the year, Schulze Heimtierbedarf goes live with a new online shop for specialist dealers. Now, in addition to the usual sales channels, specialist retailers can use a B2B web shop that provides special features and conditions that make ordering online fast and worthwhile.

2023
Tomorrow

Through passion, new ideas and innovations, but above all through love for animals, Schulze Heimtierbedarf GmbH is constantly developing. With attention to detail and the guiding principles "Feed healthy instead of just feeding full." and "Playfully challenge instead of just watching." the company will always be on the ball for the four-legged family members in the future.

Our Site

Our company site Porta Westfalica – the “Gate to Westphalia” – is our “gate to the world”. From here, we support customers and animal friends all over the world. As an internationally operating business, we are present at all relevant trade shows and assist our retail partners and our numerous breeders.

Our Philosophy

Our motto is “Feed healthily, instead of feeding until full”. Following this principle we had developed our own product line for cat and dog food, which we distribute under the umbrella brand “PORTA21”. That label guarantees high-quality products in the super-premium segment. For a steady improvement of our products, we closely work together with numerous experienced pet owners. Their continuous feedback and the reviews of our bloggers are a crucial aspect for the further development of our products.

We deeply care for the environment, which is why we use solar energy for our company buildings and focus on a responsible and sustainable handling of our natural resources.

The management board

Dirk Schulze has been the managing director of the family business Schulze Heimtierbedarf with heart and soul for over 25 years. With his many years of experience and extensive knowledge of the industry, he steers the company and continues to set new quality standards for pet products.

At his side, Jesper Bach Sörensen has strengthened the management of Schulze Heimtierbedarf since 2021. With a lot of experience in change management and as CEO, Jesper's focus at Schulze Heimtierbedarf lies in the areas of sales, marketing and human resources, among others.