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SoftCat display was chosen as „Display of the year 2017“

SoftCat display was chosen as „Display of the year 2017“

For the 8th time already the company wellteam now has chosen the best paperboard display and this year the title „Display oft he year 2017“ was awarded to the Schulze Heimtierbedarf GmbH in Porta Westfalica. Honored was the SoftCat cat litter floor display for a especially well accomplished implementation regarding construction, design and concept. The festive awards ceremony took place yesterday, on June 14th 2018 at 3:00 pm, for the first time in the new central administration of the wellteam corporate group in Herford. After a previous intragroup selection of 12 displays of the month – inter alia, the SoftCat display for march – now the best sales display was chosen as annual winner by an external jury on Thursday. SoftCat is a natural, fast clumping cat litter, that is - in addition to an excellent absorbency - characterized by its optimal odour absorption. Due to its special composition the litter made of 100% plant fibres is exetremely lightweight, biodegradable and also suitable for kittens and sensitive cats. With the remarkable nature optic design of the SoftCat display the Schulze Heimtierbedarf GmbH succeeded in fulfilling the special composition and the characteristics of SoftCat and in presenting the product in an optimal way. About 70 guests were present at the ceremony, among them the representatives of the other companys that have been presenting products of various sectors with their displays, such as the food, cosmetics and insurance industry. Besides the display of the year also the Shisha packaging design of the company „Octopuz Hookah“ was honored for the best packaging.

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